Tuesday, April 1, 2014

Bonobos: A Strong E-Commerce Company

As a person who lives in Germany the first thing that strikes me is how advanced the U.S. is internet marketing and e-commerce compared to the European countries.

The weaknesses here are glaring:  very little creativity in web design, minimal promotions and in general the shipping conditions leave you deciding that it's not worth it to purchase the product online.  

Bonobos, one of my favorite U.S. clothing companies, on the other hand, has a fantastic business model that is almost based entirely off e-commerce.   How can a clothing company selling HPP products exclusively through the internet thrive?  The answer is simple.  Their website and information they provide on it is excellent.   The website is designed in a way that makes you feel confident that what you are buying is exactly what you want even though you likely have never seen it in person.  

This combined with free shipping both ways, personal customer service reps "ninjas" that can be contacted through instant messaging and specific sizing dimensions make for a pleasant user experience. 

If you still have doubts about your purchase and live in the NYC area, Bonobos has you covered with their Bonobos Guideshop (http://bonobos.com/guideshop) where you can get personally fitted by your own personal stylish.   All of which is offered free of charge. 






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